Creative Direction

Inspired by fictional brands from Red Dead Redemption 2, All brand communications should feel: old fashioned, well crafted and rustic. Avoid cutesy, whimsical or modern dog iconography.

Communication Goals

All deliverables should position the company as the rustic choice in dog goods, represent a commitment to animals and the environment, and reflect a dedication to quality and craft.

Project Deliverables

Fancy Frank’s requires a new logo and supporting identity system for the the launch of their new dog food line. In addition to digital applications , a 1-color version of the mark will be required for printing on packaging as well as laser engraving on wood. An icon version of the logo must also be considered for use in various social media properties.

Final Logo