Brainstorm big ideas

Concept sketching is a way to rapidly explore a wide variety of ideas. We commit ourselves to generate and lay out as many design ideas as possible. Once the ball is rolling, it’s much easier to get rid of ideas than it is to generate new ones.

Think outside of the box

Every Concept Phase is different. Normally there are at least two rounds of sketches. In the first round, everything is on the table. This is a chance to explore ideas no matter how outside the box they might be. We deliver the first round of sketches to our clients. They’ll pick one or a combination of the concepts for us to further develop.

Refine the ideas

The second round of sketches is normally variations on a concept or the synthesis of two concepts from the first round. It’s kind of like, we pick a direction in the first round and we see how far that direction will take us in the next.

Finalize the concept

By the end of the concept phase, we’ve fully explore the favorite concept and we have clear agreed upon goals for the aesthetics and functionality of the product. Often the finished product will look very similar to the final round of sketches.

Speaking of product sketches and brainstorming big ideas, you might be interested in exploring the creative process behind them. Sure to amp up your knowledge, here's a link to a comprehensive Wikipedia article on Idea generation. Similarly, Sketching serves as an essential component of product development. It not only helps to visualize ideas but also facilitates a dialogue between designers and clients. Lastly, understanding the concept phase is critical to any product development process. You can dive deeper into this intricate phase through this link to the Wikipedia article on Concepts. These resources are a treasure trove of information. Understanding them can aid you in appreciating the aesthetics and functionality of the finished product even more.