At ANDESIGN we’ve consulted and worked with countless hundreds of entrepreneurs and brands. We’ve noticed a few business plans that generally work well. One of the most popular and pragmatic options is to rebrand white label products. If you’re unfamiliar with what that means, basically it’s the process of finding brand-less products that are already being produced by a manufacturer and making modifications to give it a branded appearance. This could mean packaging design, adding a logo or label directly to the product,and even making modifications to the design or engineering of the product. Big brands and side hustle entrepreneurs alike utilize this option to more quickly and affordably penetrate and survey a market. With a re-branded white label product, your brand can establish itself in an industry before investing considerably in New Product Development.

A few considerations when sourcing products:

  • Find the cheapest supplier
  • Order in sufficient quantities & negotiate prices
  • Make an improvement to the product
  • Design packaging that stands out

Find a Supplier

For most white label products, various suppliers and even the same supplier will sell through different platforms at different prices. Many of the suppliers of popular items are located in Shenzhen, China and that’s why our team has an office at F518 Idea land in Guangdong. Our project management team in Newport Beach, California collaborates daily with our China team to monitor production and sourcing overseas. Working with our team can ensure you receive the best sourcing rate. We highly recommend making a considerable first order to have more leverage in price negotiations.

Customize the Product

Once you have found the right supplier, you have to find a way to differentiate your version of the white label product. The biggest drawback of sourcing products is the fact that any other brand can have the same product and the even the wholesaler can directly compete with your brand. Fortunately, consumers respond to strong branding. If you can differentiate yourself, offer excellent costumer service, and market efficiently, your product will dominate its niche.

This is by no measure the only way to sell a product or start a brand but it’s a severely underrated and overlooked options. Many of our clients oppose it because they want to create something entirely unique, but sourcing a product is a great way to get your feet wet in an industry before diving in. Whether you want to source a product or design an entirely new product, our team can help you out. We’re more than happy to do either. The point of this article is to suggest considering this alternative approach to product development, if you haven’t already.

Get Assistance

Working with a team that has a presence abroad can help ensure the responsible sourcing of products. Consumers and brands alike are growing more and more concerned about responsible manufacturing and sourcing practices. As we mentioned earlier, many sourced products can be effectively branded and marketed using only packaging design. A great option for packaging is pulp paper. Pulp paper is considered a sustainable material because it’s 100% recyclable and made from 100% recycled materials. You can see the Pulp Paper work we did with nimble on our portfolio and we have page dedicated to eco-friendly packaging for me information.

Feel free to reach out if you have any questions. If you already have a product idea, and you want a quote, visit our Product Design Request form page and fill it out. We’ll get back to you asap.